Mimosa Therapeutics
Mimosa Therapeutics is a medical-grade psychedelic therapy company that has developed a process of brewing natural psilocybin into "pearls" that have consistent, measurable potency. Their mission is to o help people access the best, healthiest version of themselves through the careful and intentional use of entheogens.
Service
Brand Strategy,
Visual Identity, Web Design
Client
Mimosa Therapeutics
Year
2021
Life Changing
Fungi & Botanicals
In early 2021, Mimosa Therapeutics approached us about helping develop their brand strategy and visual identity. The goal was to create a brand that exists at the intersection between science, spirit, and mental health.
Discovering the heart of the brand
Before we ever experimented with logo designs or color pallets, we began by outlining the DNA of the brand.
This brand strategy process included a deepdive into the brand's story, voice, & target market.
Logo Design
With a well established brand strategy in place, our next goal was to craft the logo for Mimosa. We worked with Josh Warren to design a beautiful flowing monogram "M" that represents the shifting consciousness of a psychedelic experience.
A New Identity
A brand is so much more than just logo. It's a story, a culture, and a set of values. That's what we hoped to leave Mimosa with - a new sense of self. From the color pallete to the typography (and everything in between) every design decision was clearly thought out and recorded into brand guidelines.
" I worked with Lightsmith Design to help co-create my brand identity and I couldn’t be happier with the end result. They brought life, soul, direction and purpose to the company. "
Jonathan Keim
Creative Director, Mimosa Therapeutics
